Retail Innovation, Branding & Experiential Learning | Dr. Amy Shane-Nichols on Consumer Behavior
Description
Join host Dr. Eulanda Sanders on Innovation Insights for an inspiring conversation with Dr. Amy Shane-Nichols, an educator, leader, and innovator with over three decades of experience in retail, brand management, and academia. From her early career in department stores and Harley-Davidson retail leadership to her current role at the University of Wyoming, Dr. Nichols shares how her journey shaped her expertise in consumer behavior, branding, product development, and experiential learning.
⚫In this episode, you will learn about:
◾The evolution of retail and the rise of experiential shopping
◾Insights into brand identity, consumer loyalty, and symbolic expression through dress ◾The influence of technology, e-commerce, and AI in retail and branding
◾Building and mentoring strong teams with compassion and innovation
◾Her groundbreaking research on Harley-Davidson female riders and consumer subcultures
◾The importance of resilience, adaptability, and innovation for students and professionals
Whether you are a designer, educator, entrepreneur, or business leader, this episode will give you practical insights into navigating change, building strong brands, and shaping the future of retail and education.
⚫Connect with Amy
◾LinkedIn: https://www.linkedin.com/in/amy-shane-nichols-phd-6723b330/
⚫Subscribe to iNNOVATION Insights News https://www.innovation-and-insights.com/contact
⚫iNNOVATION Insights - https://www.innovation-and-insights.com/
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